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Use Google Business to get more foot traffic in your shop

google where is my shop

The idea in one sentence: Google Business is an effective tool for boosting your online visibility and attracting local customers.

This article underlines its benefits and provides a step-by-step guide on setting up your account. By the end, you’ll be equipped with the knowledge to generate free traffic for your tea shop.

It’s worth noticing that this method and its benefits apply just as well to tea rooms and tea houses.

Benefits of using Google Business Profile for a tea shop

On Google, tea shops can be found on a local search. Here is an example where a person searched for “open tea shop near Piccadilly circus London”:

Google and the Google logo are trademarks of Google LLC.

INFO: we say “local” search because we used a specific location: “Piccadilly London”.

Enhanced online presence

By creating a business profile on Google, your tea shop becomes more discoverable in local search results, making it easier for potential customers to find you.

An example of a “local search” on Google is when someone types “tea shop + {name of a city)” or “tea shop near me”. Google understands that it has to provide local geographical results.

Increased visibility on Google Maps

Having a Google Business Profile account ensures that your tea shop appears on Google Maps. This makes it convenient for tea lovers searching for nearby tea shops to locate your establishment quickly. 

With your tea shop prominently displayed on the map, you have a competitive advantage over other businesses that are not using it.

Get customer reviews and ratings

Google Business Profile enables customers to leave reviews and ratings for your tea shop. And positive reviews can significantly impact your online reputation and influence potential customers’ decisions. 

And don’t forget to promptly respond to both positive and negative feedback.

Important business information in one place

Your profile on Google allows you to provide essential details about your tea shop, including the address, phone number, website, operating hours, and customer reviews. By having this information readily available, potential customers can make informed decisions.

How to set up your Google Business Profile

Follow these 9-step tutorial – No worries, it’s super easy:

  1. Visit the Google Business website and click on the “Manage Now” button.
  1. Sign in with your Google account or create a new one if necessary.
  1. Enter your tea shop’s name. If your tea shop is already listed, claim the listing. 
  1. Select your business type. If you are a tea shop or tea room, you should select “Local Store”.
  1. Choose a business category. Be specific to ensure that you appear in relevant search results. For instance “tea shop” or “tea room”.
  1. Provide your tea shop’s address. If you have a physical storefront, Enter the exact location to ensure accurate placement on Google Maps.
  1. Add your phone number and website address. 
  1. Verify your tea shop’s ownership. Google provides several methods, including phone verification, postcard system, or video verification. For ease and speed, we advise you to proceed with phone verification.
  1. Optimize your listing by providing additional information such as operating hours, photos of your tea shop, and a good business description. Use high-quality images to showcase the unique ambiance of your place.

Once you’re up and running, encourage customers to leave a comment.

How Long Does It Take to Set Up a Google Business Profile?

Setting up a Google Business Profile is done in under 5 minutes. So it’s a quick process. 

The time required (to activate the account and be fully running) depends on the verification method you choose. Phone verification is instantaneous, while postcard verification can take about 1-2 weeks to arrive. 

Once verified, you can optimize your listing immediately, ensuring your tea shop gains visibility on Google.

Key Takeaways

Online platforms can drive foot traffic to your brick-and-mortar business. Google provides a powerful and free tool to enhance your tea shop’s online visibility and attract local customers. 

Using this platform, you can establish a strong online presence, increase your tea shop’s visibility on Google Maps, provide important business information, and obtain customer reviews.

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